Services · Marketplace Seller Branding

Your own store, without the marketplace cut

A branded website or app that takes orders directly, so you stop losing a cut of every sale to Shopee, Lazada, or TikTok Shop

For Shopee, Lazada & TikTok Shop sellersOwn store, website or appDirect paymentAI chatbotSocial contentDesign & print
Overview

For sellers who already have a shop on Shopee, Lazada, or TikTok Shop but are losing a growing share of every sale to platform commission. Chartena builds a website or app of your own that takes orders directly, so a sale doesn't have to pass through the marketplace's cut at all.

Customers can still find you through Shopee, Lazada, or TikTok Shop if you keep those shops open, but every order placed on your own site or app goes straight to you at full price, with the customer's contact saved for next time.

Benefits

No more commission on every order

Orders placed on your own site or app go straight to you, so a sale is a full sale, not a sale minus the cut a platform takes.

Not at the mercy of one platform

A policy change, a suspended account, or an algorithm update on Shopee or TikTok Shop no longer decides whether you make a sale today.

You own the customer relationship

Contact details and order history stay with you, so you can reach a customer directly next time, instead of starting from zero on the marketplace every time.

Consistent look customers actually remember

The same branding across your store, packaging, and social posts makes the shop memorable, not just another listing among thousands.

The marketplace becomes a backup channel, not the only one

Shopee, Lazada, or TikTok Shop can stay open if you want the extra reach, while your own store carries the orders that matter most to your margin.

What’s included

Website / App

  • Full online store: product catalog, cart, and checkout, with orders coming straight to you
  • Payment integration (bank transfer, e-wallet, cash on delivery)
  • Admin dashboard: edit content yourself, add new products, add photos and videos to the gallery, update partners, and track order stats by week, month, and year
  • AI chatbot answering pre-sale and order-status questions like a real person
  • Domain + hosting, fully yours

Media & Content

  • Product photography styled for the store and social channels
  • 10+ scheduled social posts/week plus reels: informational content that builds brand awareness, alongside sales posts showcasing products that lead back to your own store first (final cadence confirmed per package)
  • Short video clips repurposed from existing livestream/product footage
  • Monthly content retainer: fresh posts + updated product photos

Design & Print

  • QR code on packaging/parcel inserts, linking straight to your own store for reorders
  • Printed thank-you card / discount voucher that brings customers back to your store
  • Poster/banner design for promotions
Pricing

Website / App

Being finalised - published shortly.

Media & Content

Being finalised - published shortly.

Design & Print

Being finalised - published shortly.

Content and pricing are drafted together with you before the package goes live.

How to book
1

Send a message via the contact page.

2

An initial conversation is arranged at no charge.

3

Your current marketplace shops, products, and pricing are reviewed together to scope the package.

4

The site is placed on staging for review, then goes live once approved.

Start a conversation
FAQ

Does this replace my Shopee/Lazada shop?

Not necessarily - you can keep it running as an extra channel. What changes is that your own store now takes orders directly, so you're not paying a cut to the marketplace on every sale that goes through it.

Can the site actually take orders and payment?

Yes - it includes a cart, checkout, and payment integration, so a customer can complete a purchase without ever leaving your site.

Does managing an extra channel take more of my time?

No - the order dashboard and AI chatbot handle most of the day-to-day, so it doesn't mean doubling your workload.

Does this help with SEO / being found on Google?

Yes - a proper website gets indexed by Google, unlike a marketplace-only listing, so customers can find you directly over time.

Is there support after everything is delivered?

A monthly package is available to keep content, orders, and product listings updated - discussed separately.

Chartena is a boutique consultancy and operational partner for owner-led businesses.
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